BRANDING
LOGO DESIGN
LAYOUT DESIGN
ILLUSTRATION
In 2021, I was asked to design the branding and identity for WEBTOON ACADEMY, a learning resource for WEBTOON CANVAS. WEBTOON CANVAS is the platform’s grassroots section, where any user can submit their webcomics to create their mark. Many artists get their start on CANVAS, where they can grow and develop their skills, and hopefully one day they can be licensed to become an official WEBTOON ORIGINAL.
Making a WEBTOON comic can be a daunting task, especially for those who are unaccustomed to the vertical scroll format, which is different from traditional printed media. WEBTOON ACADEMY is there to teach artists, new and old, the intricacies of the platform and how to succeed.
While I was initially inspired by the logos and crests of traditional universities to give the resource a sense of legitimacy, we settled on a simpler logo since it would also have to be adapted into Spanish for the LATAM region.
Although the logo is very simple, I created custom letterforms such as the “y” and edited the existing letterforms such as the “e” to make them rounder, cuter, and more approachable. These small adjustments were crucial to giving the logo the welcoming feel we needed to encourage users to engage with the program.
We also created a printable resource, entitled Creators 101. This was intended to complement the Youtube video material and go further in-depth on specific subjects. These include but are not limited to: how to design your characters, what tools you’ll need, and finally how to submit your webcomic to the WEBTOON CANVAS.
The following are animated stickers designed for WEBTOON CANVAS users. Creators can use these stickers to decorate their Instagram Stories and notify their followers when they upload a new story or even celebrate a new milestone in their career.
You can find and use the stickers yourself via WEBTOON CANVAS’ giphy site.
